Spearheaded copy work on the 2023 rebrand for The Knot. This not only included a new look and feel, but also an updated tone and voice for the consumer brand. This 360º digital campaign featured a tv spot, emails, website, paid ads and social. This work was done for both the B2C (consumer) and B2B (business) verticals for The Knot Worldwide.
The integrated marketing campaign email Included an imbedded video unveiling the new campaign.
Also managed the copy team who worked with our B2B team, WeddingPro, to alert the pros of all the exciting changes ahead.
This included a full 360º campaign, just like on the consumer side, and included email, social, push notifications, appcues, and paid advertising.
Revamped a whole onboarding series for our consumers (this is just a snapshot of the 30+ emails in that series).
And also support events and marketing copy for those!
Concepted and wrote copy the script for this video pushing The Knot Vendor Marketplace in 2021. And below you will find some older work in the old branding, namely Ally Love's wedding, which The Knot had an exclusive on. I drove copy on that campaign.