During my time at BCM agency, I spearheaded copy work and partnered with Brand Ambassador and Olympic Gold medalist, Aly Raisman, to launch the new compact tampon for Playtex. This fully integrated digital 360º campaign included scripted video, social, website and OOH.
Wrote the scripted copy for this video where the agency partnered with Chloe Lukasiak to promote the launch of Playtex Compact Sport tampon.
Wrote copy for a first-of-its-kind period tracker so teens could feel more confident when it comes to knowing when their period will arrive.