I worked with our in-house video team to script this video for our marketplace channel. The team also has videos in varying lengths to bring brand awareness to our complete product offerings (i.e., registry, invitations and wedding websites).
This was one of The Knot’s most successful email sends of 2021. Using data we collected from users, we put together an invitations email that allows soon-to-be weds to shop the most popular invitation designs from their state. Open rate was over 5%, proving that our users are very into this type of data-driven content.
On spec ad for The Knot magazine for Fall 2021.
This email is part of our new user onboarding series. We redid the entire series in summer 2021 to help guide our couples through our product offerings.
The Knot partnered with Peloton instructor, Ally Love, as she planned her wedding with her longtime love Andrew. We created a brand new landing page, emails and social content for the 360 campaign.